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Curated Indian Fashion, Delivered Across India

Mahira Select

Privacy Policy


Last updated: 19 August 2026. Mahira Select is the customer-facing brand operated by Mahira Enterprisess.

1. Introduction

Mahira Select is the customer-facing brand operated by Mahira Enterprisess. Mahira Select respects your privacy. This Privacy Policy explains what personal information we may collect, how we use it, when we may share it, how we protect it and how you may contact us regarding privacy-related matters.

2. Information We Collect

  • Name
  • Mobile number
  • Email address
  • Billing and shipping address
  • Order details and transaction-related information
  • Payment status and limited payment-related information received from payment providers
  • Customer-support communications
  • Information reasonably required to investigate eligible returns, refunds or product claims
  • Device, browser, IP address and website-usage information
  • Cookie and similar technology information

3. How We Use Information

  • Process and fulfil orders
  • Process or confirm payments through payment service providers
  • Arrange delivery and communicate shipment or order updates
  • Provide customer support
  • Process eligible returns, refunds, replacements and exchanges
  • Verify claims and help prevent fraud or misuse
  • Maintain business, accounting, tax and legal records
  • Improve website functionality, security and user experience
  • Analyse website usage and performance
  • Send permitted service or marketing communications, subject to applicable law and your choices
  • Comply with applicable legal and regulatory obligations

4. Payment Information

Payments may be processed through third-party payment providers. Mahira Select (Mahira Enterprisess) generally does not store complete card, UPI or banking credentials on its own servers. Payment providers may process payment information under their own terms, privacy policies and security practices.

5. Sharing of Information

We may share personal information with service providers and other parties where reasonably necessary to operate the business, including payment gateways, courier/logistics partners, hosting and technology providers, analytics providers, customer-support providers, professional advisers and government or law-enforcement authorities where legally required. We do not sell personal information merely for the purpose of selling it to third parties.

6. Cookies and Similar Technologies

The website may use cookies and similar technologies for essential website functions, sessions, security, preferences, analytics and, where applicable, permitted marketing activities. Cookie settings may be controlled through available browser or website settings, although disabling certain cookies may affect website functionality.

7. Data Security

We take reasonable technical and organisational measures intended to protect personal information against unauthorised access, misuse, alteration, disclosure or loss. However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

8. Data Retention

Personal information may be retained for as long as reasonably necessary for order fulfilment, customer support, accounting, tax, legal, fraud-prevention, dispute-resolution and other legitimate business purposes, or as required by applicable law. When information is no longer required, it may be deleted or anonymised in accordance with applicable practices and legal requirements.

9. Your Privacy Choices and Requests

Subject to applicable law, you may contact us regarding personal information associated with your account or orders, including requests concerning access, correction, deletion, withdrawal of consent where applicable, or other legally available rights. We may need to verify your identity before acting on a request. Certain information may need to be retained where required by law or reasonably necessary for legitimate purposes.

10. Third-Party Websites and Services

Links to or services provided by third parties may have their own privacy policies and practices. Mahira Select is not responsible for the privacy practices of third-party websites or services outside our control.

11. Children

Our website is intended for general consumers and is not knowingly directed at children in circumstances where applicable law requires parental or guardian consent. If you believe that personal information has been provided in violation of applicable law, please contact us.

12. Policy Changes

This Privacy Policy may be updated from time to time. The revised version will be published on the website with an updated date.

13. Contact and Grievance Officer

Privacy queries and grievances may be sent to Grievance Officer Abdul Basheer at support@mahiraselect.com or WhatsApp +91 9502208402.

Legal savings: Nothing in this policy is intended to exclude, limit, waive or restrict any consumer right, remedy, liability or obligation that cannot lawfully be excluded, limited, waived or restricted under applicable law. Where applicable law provides a greater or mandatory right, that law will prevail.

Mahira Select | Operated by Mahira Enterprisess | Last Updated: 19 August 2026

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